n0t.info N0t your regular SEO blog! | Creative Link Building | Web 2.0

SEO has a great engaging potential: it can brings people together and turn simple techniques into success, especially when combined with the use Social Media. Even so, there is so much room for mistake, and most webmasters assume behaviors that put them at risk of seeing their efforts go to waste.

Think of a good movie. What does make it—well, good?

A Good Movie Is Entertaining

A good movie is like an interesting book, a sports you like playing, or a videogame on a  macbook air computer. In two words: it’s fun. For some unknown reason, SEO is hardly fun, interesting or adventurous —many webmasters believe SEO is nothing but a bunch of optimization techniques to splatter together to improve a website ranks.

Nothing could be wronger—if you don’t feel involved in your SEO campaign, your strategy is likely to fail, or to work partially at most.

Also, your SEO strategies should turn out to be fun for your visitors too: your site should not only be a big pot filled with a SEO soup, but an interesting place for your visitors to spend a pleasant time on. Hence, provide linkware freebies, a good and clean design, a message board and fun tips and content. All of these measures will engage your visitors and enhance SEO benefits.

A Good Movie Is Well Plotted

A good movie is well plotted, the story works and makes spectators feel like a part of it. Well—a good SEO campaign should present the same characteristics: a well-thought plan before techniques, a strategy that takes in consideration the pros and cons of every action and takes responsibility, and a webmaster that makes site visitors feel the center of their interests, not just mere Search Engine rankings.

A Good Movie Has All-Round Characters

A good movie tells a story, and a good story is built on all-round characters. When you do SEO, your characters are your techniques: keep them fresh, engaging to visitors, non-spammy, dynamic —you must follow SEs changes closely and adapt your techniques. Your SEO must be alive and kicking at any time, not just when things go smooth.

A Good Movie Stays In Your Heart Forever

A good movie is hardly forgotten. Often, its success stays alive for decades, it passes to new generations, it gives life to movements of thought and fan communities. How can SEO turn your site into an everlasting success?

1. Make Good Use of Social Media. Visitors/readers seek feedback and appreciation. Give them, and they will love you!

2. Keep a Natural Link Profile. Google and other SEs love non-obsessive backlink profiles. Don’t develop a mania for dofollow links, but seek for good content to link, comment on, participate in.

3. Take a Habit to Think Over Your Actions. SEO is not about blind application of techniques, it’s about well-thought strategies and a response to your site needs. Ask yourself often: What does my site need now?, Should I promote it more on Social Media?, Should I engage my readers more?, Can I develop a set of freebie to gain my readers’ loyalty?

There is all to earn and pretty much nothing to loose. YOU are the only one who can turn your site into a success.

Image credit: equinux.com

Planning your SEM (Search Engine Marketing) strategy can require time and in-depth analysis, sometimes money too, but nothing is wasted if your plan is drawn up carefully, your actions well-thought.

In this post I want to point at 6 SEM factors you need to keep in mind to succeed.

1. What type of advertising strategy?

Whom are your products or services targeted to? What are the interests, preferences, language of your target audience? These questions are crucial, and they constitute the first step in planning an effective advertising strategy. Remember that untargeted advertising may receive more clicks, more views, but very little or no conversion.

2. Should I use Social Media Marketing?

I suggest you do. Social Media has seen a boom over the last three years, many companies found out products sell better when they get in touch with potential and returning customers and that news about your services spread faster over the globe. And yes, your company blog gains better SE positions. See how far search engine marketing in the Middle East has gone.

3. B2B or B2C?

Your strategy must take this difference in consideration. I mentioned a target audience earlier in this post, and well, this is another angle to think about: B2B requires more professionalism, more to-the-point facts and less advertising than B2C, because companies look for specific products and services and are less keen to spend time reading advertorials.

4. How should I manage Keyword Visibility?

Pick your relevant keywords and stick with them. Connect them to your company website and share them on Social Media, discussion forums, signatures, business cards, AdWords and AdSense campaigns. Remember to pick keywords with the least competition possible, so that they will end up characterizing your company.

5. How should I attract new customers?

Create Social Media profiles and share your products and services to potentially interested users (Social Media allow for interest-based user search). Be careful to keep it relevant, never make it sound as spam.

6. How can I keep returning customers?

Engage on Social Media conversations. Returning customers are particularly sensitive to companies’s feedback after they make a purchase from them, and feedback from the company may quicken a fidelization of the customer.

An example infographics, involving Social Media, Email and Keyword Marketing: