Google Panda: How it Affects Your SEO
Recently, Google has put out an update to its search engine algorithm and it goes by the name of Panda. Now that this new update has been unleashed on the World Wide Web, may website owners and writers are asking the question of how it will affect SEO (Search Engine Optimization). Many Ecommerce sites are worrying about the Panda backlash, and with good reason. The whole point of Panda, and all other programs put out by Google, is to get rid of those who provide low quality information and especially those who keyword stuff. So really, the only ones who have ...
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Planning your SEM (Search Engine Marketing) strategy can require time and in-depth analysis, sometimes money too, but nothing is wasted if your plan is drawn up carefully, your actions well-thought.
In this post I want to point at 6 SEM factors you need to keep in mind to succeed.
1. What type of advertising strategy?
Whom are your products or services targeted to? What are the interests, preferences, language of your target audience? These questions are crucial, and they constitute the first step in planning an effective advertising strategy. Remember that untargeted advertising may receive more clicks, more views, but very little or no conversion.
2. Should I use Social Media Marketing?
I suggest you do. Social Media has seen a boom over the last three years, many companies found out products sell better when they get in touch with potential and returning customers and that news about your services spread faster over the globe. And yes, your company blog gains better SE positions. See how far search engine marketing in the Middle East has gone.
3. B2B or B2C?
Your strategy must take this difference in consideration. I mentioned a target audience earlier in this post, and well, this is another angle to think about: B2B requires more professionalism, more to-the-point facts and less advertising than B2C, because companies look for specific products and services and are less keen to spend time reading advertorials.
4. How should I manage Keyword Visibility?
Pick your relevant keywords and stick with them. Connect them to your company website and share them on Social Media, discussion forums, signatures, business cards, AdWords and AdSense campaigns. Remember to pick keywords with the least competition possible, so that they will end up characterizing your company.
5. How should I attract new customers?
Create Social Media profiles and share your products and services to potentially interested users (Social Media allow for interest-based user search). Be careful to keep it relevant, never make it sound as spam.
6. How can I keep returning customers?
Engage on Social Media conversations. Returning customers are particularly sensitive to companies’s feedback after they make a purchase from them, and feedback from the company may quicken a fidelization of the customer.
An example infographics, involving Social Media, Email and Keyword Marketing:
In a technology driven world, where everything seems possible and boundless, law comes in to put restrictions and regulate human behavior —as with every human activity, I could add. No surprises there.
Internet marketing has technology and its derivatives at its very core —every time you hear about digital products, e-book marketing, Creative Commons, copyright ‘Fair use’ —that’s exactly what we are speaking about.
An international technology law exists to help maintaining the technology and digital products marketplace fair for everybody.
Following are a few sample cases in form of Q & A:
Who owns the intellectual property of software developed under commission?
If we’re speaking about “work for hire”, then the commissioner holds full ownership under the U.S. law. When, for example, a company commissions a team of developers to create, code and maintain software, and the client pays for it, then the client holds full ownership of the software produced.
And who owns the intellectual property of software that is produced then sold via traditional or digital marketing canals?
In that case, the programmer/developer/software house will retain full intellectual property, as the product is made and immediately sold as is by the developer(s), without commissioners.
When is technology use ‘Fair Use’?
The concept of ‘Fair Use’ is broad enough not to allow for a blog post to hold it all, but if you think about commentaries, reviews, educational purposes… than that is fair use. In all other cases, author’s permission must be obtained —which is advisable in any case, as different authors may see ‘Fair Use’ different ways.
Should I apply proprietary license to my software or I should opt for a GPL, Creative Commons, AFFERO license?
That decision depends on your needs, on what you do want the public to know about your software and what use they can do of it. If you seek community development and free distribution, I suggest applying a GPL license.
I suggest looking more into the topic on http://www.internet-law-library.com, quality resource for anything law-related in the Web world.
Image credit: public-domain-image.com (Leon Brooks)
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